IP Strategy Roadmap for NZ's Food & Beverage Sector

This three-part webinar series 'IP Strategy Roadmap for NZ's Food & Beverage Sector' and Joint report are designed for New Zealand’s F&B industry. This Intellectual Property 101 webinar series is hosted by patent attorney and F&B specialist Dr Peter Brown.

The series is designed for R&D and IP managers, start-up entrepreneurs, and academics or researchers collaborating with industry partners.

This Intellectual Property (IP) Strategy Roadmap provides a high-level overview

of the following topics:

• What is IP and why is it so important in the food & beverage (F&B) industry?
• Kickstarting your IP strategy
• Explaining some relevant types of IP for F&B companies, and pros/cons
• Flow diagrams of the patent, trademark and design application process
• Ways to leverage and utilise IP rights in the F&B industry
• Mock case studies of utilising IP rights in innovative F&B companies
• Mitigating risk of patent infringement
• Patent ownership considerations
• Confidentiality considerations
• Managing IP costs
• IP Checklist for your F&B company