Participant insights from SYNERGY – a residential nutrition intervention trial targeting prediabetic consumers

This report summarises findings from interviews/focus groups with participants of the SYNERGY study, a two-week residential dietary intervention trial targeting prediabetic consumers. The SYNERGY trial was part of the Metabolic Health Research Programme of High-Value Nutrition National Science Challenge (HNV). Collaborating with the SYNERGY clinical team, the Consumer Insights Programme of HVN conducted qualitative research with trial participants to gain an understanding of consumer behaviour regarding their dietary habits, perceptions, and attitudes towards healthy foods, as well as their personal experiences in the trial. The aim was to generate insights regarding barriers and motivators for adopting eating habits and food products that are beneficial for prediabetic conditions. These insights will inform the food and beverage industry in new product development and communication strategies.