Chinese consumers’ attitudes and behaviours regarding food choice: the impact on metabolic, gut, immune and general health. Wave 1

This report is on extensive qualitative research conducted by Plant and Food Reseach on specific Metabolic, Digestive and Immunity health issues in Shanghai over the last two years

Plant and Food now wish to determine the extent to which the themes arising from the qualitative interviews were represented in the population

As such, a questionnaire which sampled the Chinese population was conducted to investigate these themes

In addition to exploring lifestyle and demographic differences between Condition and Control Groups, the following specific themes were also investigated:

• General health and importance of being healthy

• Barriers to a healthy lifestyle

• Healthy eating habits

• Access to information about health and wellbeing

• Trust in foods and beverages with health claims

• Use of medicines, multivitamins and supplements

• Interest in functional foods

• Food safety

• Travel and cooking as hobbies

• Digestion and intestinal problems

• Smog and air pollution

• Wellbeing and exercise