This conference paper examines the inter-relationships among SCoF and SCoA responses by New Zealand high school students. The correct citation of this paper is: Irving, S. E., Brown, G. T. L., & Peterson, E. R. (2009, August). The more I enjoy it the less I achieve: The negative impact of socio-emotional purposes of assessment and feedback on academic performance. Paper presented at European Association for Research in Learning and Instruction 2009 biennial conference, Amsterdam, NL.