Seeking meaningful change: What drives healthier food consumption patterns

A presentation from HVN’s Consumer Insights Programme from the Plant & Food Research’s Stakeholder and Consumer Research team.

• Insights from across several HVN clinical studies, including He Rourou Whai Painga (HRWP) and the SYNERGY study.
• How in-depth research amongst clinical trial participants can deepen our understanding of the challenges, dilemmas, conflicts, and achievements faced when making lasting changes.
• The way participants engaged with foods our industry partners contributed to HRWP and other HVN trials.
• How a social science research approach helps guide the journey towards greater understanding of the way consumers may be challenged, encouraged and inspired, and what this means for your company/brands.