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HVN Consumer Insights Sharing Session with Industry 6th June 2024.pptx (2.87 MB)

Seeking meaningful change: What drives healthier food consumption patterns

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posted on 2024-06-06, 23:24 authored by Denise Conroy, Ivy Gan, Jenny Young

A presentation from HVN’s Consumer Insights Programme from the Plant & Food Research’s Stakeholder and Consumer Research team.

  • Insights from across several HVN clinical studies, including He Rourou Whai Painga (HRWP) and the SYNERGY study.
  • How in-depth research amongst clinical trial participants can deepen our understanding of the challenges, dilemmas, conflicts, and achievements faced when making lasting changes.
  • The way participants engaged with foods our industry partners contributed to HRWP and other HVN trials.
  • How a social science research approach helps guide the journey towards greater understanding of the way consumers may be challenged, encouraged and inspired, and what this means for your company/brands.

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High-Value Nutrition, Ko Ngā Kai Whai Painga

HVN Project / Programme Name

Consumer Insights Programme

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hvn@auckland.ac.nz

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