'Socially inclusive stakeholder analysis: Introducing the 3i framework' with Eric Jensen
Inclusive engagement ensures that a wide range of interests and perspectives are represented, including those of vulnerable and marginalized groups, leading to more socially and environmentally sustainable and equitable outcomes. However, traditional “stakeholder analysis” methods often overlook these disenfranchised groups, focusing instead on those who are more easily accessible or already influential. In this webinar, Professor Eric Jensen presents on the 3i analysis approach to inclusive stakeholder analysis—examining relevant parties through interests, influence, and impact.
Drawing on recently published research, this presentation shows how to systematically identify individuals and groups who may be relevant to engage or involve in decision-making processes. The 3i approach supports more equitable, context-specific, and strategic planning for research engagement and impact, helping researchers and institutions more accurately identify and prioritise those who matter most.Through practical examples and applied tools, Professor Jensen emphasizes the importance of avoiding confirmation bias, engaging beyond the “usual suspects,” and anchoring impact efforts in empathy and co-production. He also explores how 3i analysis can feed into theory of change development, strategic impact planning, and ongoing monitoring and evaluation. This session offers practical guidance for researchers and research professionals seeking to embed ethical, inclusive, and effective engagement practices into their impact work.
Professor Jensen is a social scientist with a PhD from the University of Cambridge in sociology. He is a part-time professor at the University of Warwick, where he has led courses on public engagement, science policy, audience research and social research methods (including surveys and statistics). He is also a doctoral research supervisor for the University of Oxford and a visiting research scientist at the National Center for Supercomputing Applications at the University of Illinois.
