An Investigation into the Feasibility of an Online National Probability Panel Study in New Zealand

This report was conducted to investigate the feasibility of setting up a national probability sample online survey panel for academic research purposes. The report reviews existing panels, both internationally and nationally, and reviews practical considerations for setting up a national probability panel study, including the pilot study, sampling, response rates, attrition, size, and accessibility issues. The report concludes that setting up a national probability sample online survey panel is feasible, with a comprehensive pilot study and careful consideration of areas reviewed within the report itself.