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Technophobia dataset

dataset
posted on 12.05.2021, 00:34 by Rudolf R. Sinkovics, Thomas Salzberger
This is a dataset on "technophobia" a socio-psychological construct, which is experienced by consumers who feel overloaded by the complexity of technology-related products. The dataset was used in the publications below and is available for use in replication and extension studies.

Sinkovics, Rudolf R., Barbara Stöttinger, Bodo B. Schlegelmilch, and Sundaresan Ram (2002), "Reluctance to use technology-related products: Development of a technophobia scale," Thunderbird International Business Review, 44 (4), 477-494. https://doi.org/10.1002/tie.10033

Salzberger, Thomas and Rudolf R. Sinkovics (2006), "Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement," International Marketing Review, 23 (4), 390-417. https://doi.org/10.1108/02651330610678976

Funding

N/A

History

Publisher

University of Auckland

Temporal coverage: start

05/01/2006

Temporal coverage: end

05/05/2006