Technophobia dataset

dataset

posted on 2021-05-12, 00:34 authored by Rudolf R. SinkovicsRudolf R. Sinkovics, Thomas Salzberger

This is a dataset on "technophobia" a socio-psychological construct, which is experienced by consumers who feel overloaded by the complexity of technology-related products. The dataset was used in the publications below and is available for use in replication and extension studies.

Sinkovics, Rudolf R., Barbara Stöttinger, Bodo B. Schlegelmilch, and Sundaresan Ram (2002), "Reluctance to use technology-related products: Development of a technophobia scale," Thunderbird International Business Review, 44 (4), 477-494. https://doi.org/10.1002/tie.10033

Salzberger, Thomas and Rudolf R. Sinkovics (2006), "Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement," International Marketing Review, 23 (4), 390-417. https://doi.org/10.1108/02651330610678976

Funding

N/A

History

Publisher

University of Auckland

Contact

rudolf.sinkovics@auckland.ac.nz

Temporal coverage: start

2006-01-05

Temporal coverage: end

2006-05-05

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Keywords

Technology Technophobia Equivalence Measurement Cross-cultural Business and Management not elsewhere classified International Business Marketing Management (incl. Strategy and Customer Relations)Marketing Research Methodology

Licence

CC BY 4.0

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