Technophobia dataset

<div>This is a dataset on "technophobia" a socio-psychological construct, which is experienced by consumers who feel overloaded by the complexity of technology-related products. The dataset was used in the publications below and is available for use in replication and extension studies. <br></div><div><br></div><div>Sinkovics, Rudolf R., Barbara Stöttinger, Bodo B. Schlegelmilch, and Sundaresan Ram (2002), "Reluctance to use technology-related products: Development of a technophobia scale," Thunderbird International Business Review, 44 (4), 477-494. https://doi.org/10.1002/tie.10033<br></div><div><br></div><div>Salzberger, Thomas and Rudolf R. Sinkovics (2006), "Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement," International Marketing Review, 23 (4), 390-417. https://doi.org/10.1108/02651330610678976<br><br></div>