The University of Auckland
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ISSP2010: Environment III

Version 6 2017-03-26, 23:59
Version 5 2017-03-12, 23:22
Version 4 2016-08-16, 06:11
Version 3 2016-04-12, 23:28
Version 2 2016-01-06, 03:32
Version 1 2015-06-19, 03:49
posted on 2017-03-26, 23:59 authored by Philip Gendall

The last of 20 years of International Social Survey Programme (ISSP) surveys in New Zealand by Professor Philip Gendall, Department of Marketing, Massey University.

A verbose rundown on topics covered follows.

Attitudes towards environmental protection. Preferred government measures for environmental protection. Private entrepreneurs as best possibility to solve economic problems; responsibility of the government to reduce income differences among the citizens; highest and next highest priority in the own country; attitude to modern science (scale); attitude to the environment (scale).

Judgement on the contrast of environmental protection and economic growth; economic growth harms the environment; earth cannot continue to support population growth at its present rate; willingness to pay higher prices and higher taxes or to accept reductions in standard of living for the benefit of protection of the environment; self-classification of participation in environmental protection (scale); estimation of dangerousness of air pollution caused by cars for the environment, for the respondent and their family.

Classification of air pollution from industrial waste gases, pesticides and chemicals in agriculture, water pollution and a rise in the world´s temperature caused by the greenhouse effect, the modification of genes of certain crops as dangerous for the environment; preference for the regulation of environmental protection by the government, the population or the economy; estimation of the efforts of NZ to protect the world environment; more effort for the environment by business and industry, people in general or the government; attitude towards international agreements for environmental problems that each country should be made to follow; agreement with poorer countries to make less effort than richer countries to protect the environment; economic progress will slow down without better protection of the environment.

Trust in government departments; frequency of own efforts to sort glass or tins or plastic or newspapers for recycling; frequency of not using the car for environmental reasons; membership in an environmental protection organization; personal environmental political activities in the last five years through participation in signing petitions, giving donations to environmental groups as well as participating in demonstrations; dangerousness of nuclear power stations for the environment; people can do little to change lives.

Demography: age; sex; marital status; steady life-partner; years in school; current employment status; occupation (ISCO-88); employment in public sector; self-employed; number of employees; hours worked weekly; supervisor function; earnings of the respondent; family income; religious denomination; attendance of religious services; union membership; party affiliation (left-right); size of household; type of community: urban-rural; ethnic affiliation of respondent and language.


Department of Marketing, Massey University.



The sample was randomly selected from the 2010 New Zealand Electoral Rolls, with stratification by age: under 35, 35–54, 55 and over – 840 were randomly selected within each age group. The achieved sample is generally representative of the New Zealand population 18 years and over, but people under 30 are underrepresented in the sample, while those over 60 are overrepresented.

Data Collector

Department of Marketing, Massey University.

Mode of Collection

Mail survey: the questionnaire together with a covering letter was sent to the 2,520 selected participants on 19 August 2010. A reminder postcard was sent to those that had not responded on 2 September, and a second reminder, along with a second copy of the questionnaire, was sent on 16 September. A final reminder letter was sent on 29 September, and the survey was closed on 30 November, 14 weeks after the initial mailing.

Series Information

The ISSP is a continuing annual programme of cross-national collaboration on surveys covering topics important for social science research. It brings together pre-existing social science projects and coordinates research goals, thereby adding a cross-national, cross-cultural perspective to the individual national studies. ISSP researchers especially concentrate on developing questions that are meaningful and relevant to all countries, and can be expressed in an equivalent manner in all relevant languages.

Publisher (e.g. University of Auckland)

Massey University

Contact email

Spatial coverage (e.g. Kermadec Island)

New Zealand (sampling from Electoral Rolls)

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