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ISSP2003: National Identity II

Version 3 2017-03-12, 22:05
Version 2 2016-01-06, 03:07
Version 1 2015-06-19, 03:01
posted on 2017-03-12, 22:05 authored by Philip Gendall

The thirteenth of 20 years of International Social Survey Programme (ISSP) surveys in New Zealand by Professor Philip Gendall, Department of Marketing, Massey University.

A verbose rundown on topics covered follows.

Questions on national consciousness and national identity. Identification with the town, the city, the region, the nation and with the respective continent; most important characteristics for national identity; identification with one’s own nation and national pride (scale); perceived pride in the democracy of the country, the political influence of the country in the world, the economic achievement, the social security system, the scientific achievements, the achievements in sports, the achievements in arts or literature, the armed forces, the history and equal rights of all social groups in society.

Preference for protective duty to support the national economy; attitude to the right of international institutions to enforce solutions to be accepted nationally; attitude to enforcing national interests regardless of evoking conflicts with other countries; rejection of acquisition of land by foreigners in one’s country; preference for national films in national television stations; damage done by large international companies to the local business; attitude to free trade; attitude to follow the decisions of international organisations even if the local government does not agree with them; international organisations take away too much power from the country.

Availability of worldwide information as a benefit of the internet; importance of sharing national customs and traditions to achieve full nationality; attitude to government support of national minorities to preserve their customs and habits; preference for assimilation of minorities or retention of their identity; hostility to foreigners and prejudices against immigrants (scale); attitude to a reduction of immigration of foreigners; respondents citizenship; citizenship of parents at birth of respondent; birthplace or citizenship of parents should allow naturalization of children; same rights for citizens and legal immigrants; attitude towards stronger measures regarding illegal immigrants; languages spoken at home; perceived ethnic affiliation and strength of this feeling.

Demography: Sex; age; marital status; steady life-partner; years in school, current employment status; current employment status of spouse; hours worked weekly; occupation of respondent and spouse (ISCO-88); respondent and spouse working for private, public sector or self-employed; supervisor function; union membership; household size; family income; respondents earnings; household composition; self-placement on a left-right continuum; party preference; vote last election; religious denomination; frequency of church attendance; self-placement on a top-bottom scale; region; town size, rural or urban region; ethnicity or nationality. Additionally encoded: Mode of data collection.


Department of Marketing, Massey University



The sample was randomly selected from the 2002 New Zealand Electoral Rolls. The achieved sample is generally representative of the New Zealand population 18 years and over, but people under 30 are underrepresented in the sample, while those over 30 are overrepresented.

Data Collector

Department of Marketing, Massey University.

Mode of Collection

Mail survey: the questionnaire together with a covering letter was sent to the 2,200 selected participants on 11 September 2003. A reminder letter and a second copy of the questionnaire were mailed to those who had not yet responded on 25 September. A second reminder and a third copy of the questionnaire were sent to those that still had not responded on 16 October. A final reminder, and just a reminder, was sent to the remaining non-respondents on 4 November; then the survey was closed on 28 November, 12 weeks after the initial mailing.

Series Information

The ISSP is a continuing annual programme of cross-national collaboration on surveys covering topics important for social science research. It brings together pre-existing social science projects and coordinates research goals, thereby adding a cross-national, cross-cultural perspective to the individual national studies. ISSP researchers especially concentrate on developing questions that are meaningful and relevant to all countries, and can be expressed in an equivalent manner in all relevant languages.

Publisher (e.g. University of Auckland)

Massey University

Contact email

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