HVN1914 Metadata Record - Project Kaitahi Frozen Smoothy
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Description: Kaitahi As One is a Māori-owned business creating a novel beverage using taonga species (pūhā and kawakawa) in their smoothy drops. Kaitahi As One’s Smoothy Drops with fruits, greens, seeds, and traditional Māori ingredients are blended into a beverage with the simple addition of a preferred liquid. Functional drinks, such as Kaitahi’s, are expected to emerge as the fastest-growing product segment in the non-alcoholic beverage market.
This project enabled Kaitahi As One to investigate their product line’s nutrient composition and identify and validate bioactive components present in their indigenous ingredients. The smoothy drops may be able to garner nutritional or functional health claims. Evidence of such claims would leverage Kaitahi as a Māori-led enterprise; their mātauranga leading to a validated health claim. Furthermore, exploring regulatory standards for export to Australia may enable Kaitahi to increase its market potential and grow its high-value food business offshore. This project was conducted through the close collaboration with the Riddet Institute Centre of Research Excellence at Massey University and consulting organisation Smart Regulatory Solutions.
